The 2016 Be Booz Allen Leadership Summit was a two day summit which offered 600 of the client’s senior leaders the chance to reflect not on what they can accomplish, but on what they should aspire to achieve, together.

Our integrated media approach, from screen-projected visuals, SFX and lighting, to registration sites, collateral, branded wearables, hotel room keys and hotel installations, expressed the excitement of the journey and the spirit of their new values.

We employed design elements of lines, patterns, color, gradient, light, and more to create the visual identity, one that reinforced a style of improved clarity, directional optimism, presence, and a revived energy of legacy becoming future.